purpose project: day 1

A good chunk of my time as a marketing manager is spent developing strategy. This makes sense since there needs to be a plan in place (even if just a basic, rough concept) before execution is possible. 

As I build my plans I consider multiple components such as the wants, needs, and motivations of my audience, the goals of my business, sales, and product partners, as well as the competitive climate, past results, projects results, and more.

At times it can seem like there are too many options or courses of action that can be taken. Sometimes it can be overwhelming. This is why for me, like many strategists, it often comes back to intent. Intent or what we want to happen as a result of our efforts critical in business. It helps answer a key operating question that a former manager and champion of mine would ask which is,  for the sake of what?

Increasingly I've been considering what would happen if I employed as much intent in my daily life as I do professionally. Not that I would want to have everything  planned out -- that's no fun -- but what would happen if I acted with purpose and intention daily. 

I believe that if I operate with a clear vision of my purpose and goals for each day I will be more productive, efficient, and happier.

This is why I've decided to live the month of September with intent. I'm calling it my purpose project.

I believe that by thinking through the intent, or the for the sake of what, behind our behavior we can better understand why we do the things we do and in turn, we will understand ourselves a bit more as well.

So if I won't be plotting or planning out everything I do what will this look like? I plan to be aware of my daily actions, activities, decisions, and choices. Plain and simply I want to start  each day by thinking about how I intend to be-- How do I want to show up throughout the day at my office and beyond? How do I want to make people feel? Maybe I've been having the tendency lately to snap at people; if so can I operate with more compassion and understanding? Have I been neglecting any friend or family member; if yes should I consider carving off some extra time to him or her? Or maybe I have been neglecting myself and I should consider carving off extra time for me. 

Far too many people live far too many days feeling as if they are simply drifting and going through the motions. My hope is that operating with intent and purpose will help resolve this. 

I'm not sure how an entire month of this will go and what the result -- if any -- will be but I intend (pun intended!) to find out. 

I'll post regularly (at least twice a week) on the experiment so check back frequently!